Why is Link Building Important?

link building seo
Why is link building important? If you are actively looking for ways to promote your website, you have probably heard the term “link building” at least once. This strategy is an important component of any website marketing plan, and using it properly can help you to bring more traffic to your site. If you are new to link building, consult the following information to learn more about this essential search engine optimization tool.

What is Search Engine Optimization?

Search engine optimization, or SEO, is a strategy website publishers use to improve the rankings of their sites in search results. SEO is complicated and requires a variety of different components all working together to build the value of the website in the eyes of search engines. Because search engines periodically change the way they rank different websites, SEO strategies must change over time as well.

What is Link Building?

The term “link building” refers to the process of acquiring hyperlinks that lead to your website from other sites. These links allow users to move directly from other websites to specific pages of your website with a single click. When search engines crawl these webpages, they make note of the links they contain. If you are able to generate enough high-quality links to your page, you can increase your ranking in search engine results.

What Makes a High Quality Link?

Search engines first began considering hyperlinks when generating search results because it was assumed that a given website would receive hyperlinks on other sites only if it contained relevant, valuable information. However, website promoters quickly caught on and used this factor to their advantage by flooding the internet with hyperlinks on websites that were fake, nearly empty or full of nothing but spam. Once the search engines realized that their algorithm was being manipulated, they changed the way it works.

Today, hyperlinks will only help your website to increase its ranking if the search engine deems them to be “high-quality.” This means that they must be found on a page that the search engine has determined to be reliable and legitimate. In fact, many search engines will even penalize your website for links that appear to be spam.

How Do I Get Started with Link Building?

Link building is not easy, especially if your website is new. The best types of links are those that appear naturally when the publisher of another website notices quality content and links to it without being prompted. However, you can also generate good quality links by contacting the owners of related websites and asking them to link to your site. In general, attempting to publish your own links is not recommended and may even be harmful to your search engine rankings. Because of the complexity of link building, many website owners choose to seek professional help.

Here’s a strategy that works great: Position Yourself As A Thought Leader

Here’s a step by step approach:

  • Identify the person in your organization that you can run a thought leadership article around.
  • Develop a message that falls in line with your brand’s value.
  • Optimize all their social profiles to reflect the image that you are trying to convey.
  • Identify top tier publications that you will target.
  • Develop a content roadmap
  • Pitch top tier publications
  • Build relationships with other industry influencers

Content is at the heart of all successful link building campaigns. Focus on the audience and write great content that will solve their pain points and you’ll be on your way to driving massive traffic through effective link building.



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